Last Friday, my friend and professional colleague Chris Pollard and me had the opportunity to speak to a standing room only audience of college students at the 2011 AdFed Student Advertising Summit. Last year we gave a similar presentation and ended up with most of the audience questions focused on one simple thing: how do I get a job in advertising. This year we decided to answer that question directly.
Our presentation was supposed to called, “The Necessity of Social Media.” We discovered that when we arrived at the event center and opened the program. While that would have been a fun topic, we feel our last-minute audible was better for the audience. We did sprinkle in some talk of social networks, but only as the purest form and how it directly related to their support systems. But this post isn’t out our presentation, it’s about what I learned from these students.
They were young, eager and excited about their futures. They’re facing a much different economic world than the one I saw when I graduated. They biggest concern is trying to find a job that fits the experience they currently have — which for most is somewhere between none and very little. Yet they power on, wearing their hopes on their sleeves. It was a wonderful experience to be a part of and I eagerly look forward to seeing what this new class of advertising students ends up doing with their futures.
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